Blog

Project: Step Into Branding 

Date: 10.03.2025 - 18.03.2025

Location: Dobczyce, Poland

Between 10th and 18th of March 2025, 7 participants over the age of 18 got to attend the training course “Step Into Branding” in Dobczyce, Poland. The participants got to learn how to connect with youth in alternative ways, how to work with professional camera equipment, team building exercises, and much more!

The objectives of the training course were for participants to:

?Become familiar with the concept of personal branding and learn about the stages of personal branding

?Reevaluate the role of personal branding and marketing in the adult education sector

?Review the organization's values, strategy, vision, and mission in order to create a solid foundation for the organizations' branding strategy

?Analyze in depth the target groups of organizations where they can offer their services to adult learners

?Learn about content marketing and its potential impact on the work of NGOs and adult education institutions and the recognition of their work

?Develop a strategy to grow their brand online using the most effective channels and media

?Learn and practice using effective digital tools to create and implement a content marketing strategy

?Create specific products (visual and promotional materials) that will support the implementation of marketing strategy in the participants' organizations

?Acquire basic writing skills

Here is what some of the participants had to say about their experience:

George:

The Erasmus+ "Step into Branding" programme was a very useful experience. People from different countries and cultures met in a picturesque village in Poland and we learned how to promote our personal and professional brands. We worked on creating our marketing strategy and planning our next moves. This program helped me significantly in building and improving my brand and my professional prospects. The training was experiential and interesting, without lacking a wealth of knowledge. I am truly grateful for the opportunity to participate in such a useful and timely program and I hope to meet with the individuals in the program again.

Vaggelis:

It was a unique experience of learning and connection! The program stood out for the diversity of participants, the excellent organization, and the welcoming space. I felt free to express myself, share, and grow at my own pace. Can’t wait for the next one!

Ioanna:

This was my first experience in an Erasmus program and it was a strong indication that I should have started acquiring similar experiences early on. The HYP team and the program trainers/organizers are focused on facilitating the process and ensuring the quality of all individual elements, including preparation, travel, documents, materials, etc. Warm thanks, and see you at the next training session!

Chariklia:

It was the best program ever! It made me get out of my comfort zone and take risks about things I wanted for many years now. 

The project is co-funded by the European Union.

Do you want to experience this unique opportunity? 

Check out all the opportunities we post on our social media and find the one that suits you best!