Irina Tosheva and the creative force behind her own brand
For her, it’s not about chasing trends—it’s about creating timeless, high-quality pieces that feel good to wear and do good for the planet. She works with eco-friendly materials and believes that clothing should last beyond a single season. Every stitch in her work reflects care, creativity, and a deep respect for the environment.
But Irina doesn’t stop at what she creates—she also inspires others to rethink how they consume. Irina is a passionate advocate for secondhand shopping and clothing swaps—not just because they are more affordable ways to refresh your wardrobe, but because they represent a smarter, more sustainable way to live. Choosing second hand is about more than saving money; it’s about embracing a lifestyle that values creativity, individuality, and environmental responsibility. When you shop secondhand, you open the door to a world of unique, one-of-a-kind pieces that you won’t find on the racks of fast fashion stores. Each item carries its own story and character, allowing you to express your personal style in ways that are truly original.
Beyond the style benefits, buying second hand significantly extends the life of clothing. This helps reduce the big amount of textile waste generated every year by keeping garments in use instead of tossing them into landfills after a few wears. It’s a vital part of supporting a circular economy—a system where clothes are reused, recycled, and kept in circulation as long as possible, conserving precious resources and reducing environmental impact.
Of course, secondhand shopping isn’t always perfect. It can take time and patience to find exactly what you need. Sizing can sometimes be inconsistent, and you don’t always get the instant gratification of brand-new items. But for many—Irina included—it’s a rewarding process that invites creativity and mindfulness. It’s about making intentional choices that honor both style and sustainability, helping to reshape the fashion industry for the better.
In embracing secondhand and clothing swaps, Irina not only redefines fashion but also encourages others to rethink consumption habits, proving that looking good and doing good can truly go hand in hand.
“Green is Easy” is a small-scale partnership between Greece, Spain, and North Macedonia with varying levels of expertise in the field of KA2. This project aims to fight against climate change and raise awareness on environmental sustainability in regards to changing the view that green practices are not difficult. It is co funded by the European Union.
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